Our Story

Serving with Love over Two Decades

The Story Behind The Flavours

What started as a small family venture grew into the world's largest manufacturer and exporter of wheat crackers. Initially focused on delivering authentic snacks to Indians abroad, our flagship product was celebrated for its low calories, rich fiber, and wholesome ingredients. Recognising its potential, we re-imagined its form with an innovative shape, adding modernity to a timeless snack, scaled up our operations and entered new markets merging tradition with innovation, while remaining true to our authentic tastes. At the heart of our process, women form the majority of our workforce, playing a central role in our operations. Proudly manufacturing in India, the land of abundant spices and flavours, our wheat crackers are low in oil, flavorful, healthy, Non-GMO and conveniently packaged for smart snacking. At Disco Thins, we're more than just a snack company - we are the keepers of a legacy, blending rich tradition with modern innovation.

Vision

To inspire healthier eating habits by offering delicious, globally inspired snacks that bring joy to every bite.

Mission

We craft guilt-free, nutrient-packed snacks by blending authentic flavors with modern culinary trends. Our products deliver exceptional taste and convenience, while staying true to the values of health and quality.

Timeline

Our Journey from Humble Beginnings to Global Recognition

1999

Laying Foundation

Our journey began with a strong foundation

2001

Going Global

We started serving Khakhra, a Traditional Indian Snack on the global plates

2009

Vocal for local

Expanded our presence by entering the domestic market

2016

Innovation Peak

Introduced Wheat Chips as a modern twist on Traditional Indian Snack, Khakhra

2016

Strengthening our roots

Amplified our footprint in Gujarat

2018

Going Deeper

Built a strong distributor network across 3 states

2020

Going Digital

Embraced the Digital Age by entering e-commerce

2021

New Markets

Ventured into Direct-to-Consumer (D2C) sales

2022

Going Strong

Established ourselves in 22 countries and growing

2025

Introducing New Product Line

Stepped to new Market with a new Product Line, Disco Thins- Wheat Crackers that are Curiously Thin, Deliciously Crunchy

Certification

We follow stringent guidelines and processes that assure excellent quality products to the consumers.